Saudi Arabia Poultry Meat Market Set to Reach US$ Billion by 2033 Amid Rising Domestic Demand and Self-Sufficiency Goals

Strategic Government Initiatives, Health Trends, and Halal Assurance Accelerate Market Growth

According to Renub Research, the Saudi Arabia Poultry Meat Market is expected to grow from Billion by 2033, expanding at a CAGR of % during the forecast period 20252033. This robust growth is driven by increasing domestic consumption, growing health consciousness among consumers, and strong governmental efforts to boost local poultry production and reduce reliance on imports.

Poultry meat remains the most consumed animal protein in Saudi Arabia due to cultural preferences, affordability, and its perception as a healthy, lean protein source. As consumers become more selective and informed, demand is shifting toward high-quality, halal-certified, antibiotic-free, and locally sourced poultry products.

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Cultural and Dietary Habits Fuel Poultry Demand

Poultry consumption in Saudi Arabia is deeply rooted in cultural and religious practices. As pork is strictly prohibited in Islamic dietary laws, poultry serves as the primary source of affordable and accessible animal protein. Traditional dishes such as kabsa, grilled chicken, and chicken biryani remain staples in Saudi households and foodservice establishments.

Moreover, the countrys young and growing population, coupled with rising urbanization, is significantly contributing to increased poultry consumption in both homes and restaurants. With per capita poultry meat consumption among the highest in the GCC, the demand trajectory is expected to remain strong in the years ahead.

Governments Food Security Agenda Drives Local Production

The Saudi Vision 2030 initiative is playing a pivotal role in transforming the poultry industry. As part of its food security strategy, the government is heavily investing in domestic poultry farming to achieve self-sufficiency. Subsidies, grants, and loans are being extended to modernize farms, improve feed supply, and enhance disease control mechanisms.

The Ministry of Environment, Water and Agriculture has also launched programs to support small and medium-sized poultry producers, helping them scale operations and compete with imported products. These measures are expected to significantly reduce the countrys dependence on poultry imports in the long run.

Rising Health Awareness Encouraging Lean Protein Choices

There is a noticeable shift among Saudi consumers toward healthier and protein-rich diets, spurred by rising rates of obesity, diabetes, and cardiovascular diseases in the region. Poultry, being lower in fat and cholesterol compared to red meat, is increasingly favored by health-conscious individuals.

In response, poultry producers are introducing products with reduced sodium content, no added hormones, and antibiotic-free labels. Additionally, consumers are showing a strong preference for skinless chicken, grilled formats, and boneless cuts, which are perceived as more convenient and healthier.

Processed and Value-Added Poultry Products Gaining Traction

While fresh whole chicken remains a staple, processed and value-added poultry products are witnessing fast-paced growth. Items such as chicken nuggets, burgers, sausages, marinated portions, and ready-to-cook products are gaining popularity, especially among the urban working population and younger demographics.

The increasing demand for convenience foods, coupled with busy lifestyles, is propelling this segment. Supermarkets, hypermarkets, and e-commerce platforms are now flooded with branded frozen and chilled poultry options that offer ease of preparation without compromising taste or nutrition.

Foodservice Sector Driving Bulk Demand for Poultry

Saudi Arabias booming foodservice industry, including restaurants, hotels, fast-food chains, and catering businesses, is a significant driver of poultry meat consumption. Chicken-based dishes dominate quick-service restaurant (QSR) menus, and leading global chains such as Al Baik, KFC, and McDonalds rely heavily on consistent poultry supply chains.

The growing popularity of home delivery and cloud kitchens, fueled by digital food delivery platforms, is also expanding the volume of poultry consumed outside the home. As the hospitality and tourism sectors expand under Vision 2030, institutional demand for poultry is projected to grow rapidly.

Dominance of Halal and High-Quality Standards

Halal certification remains non-negotiable in the Saudi poultry market. Consumers place immense trust in brands that adhere to Sharia-compliant processing standards, proper slaughtering techniques, and quality assurance protocols.

In addition, increasing preference for traceability, clean labeling, and animal welfare standards is pushing producers to adopt international best practices. Halal-certified exports to Saudi Arabia must meet strict regulatory criteria, giving an edge to local producers who can offer fresher, traceable, and trustworthy products.

Major Players and Competitive Landscape

The Saudi poultry market is characterized by a mix of domestic powerhouses and international suppliers. Local players are expanding capacity and investing in innovation to meet rising demand and compete effectively with imported poultry, especially from Brazil and Ukraine.

Key Companies in the Saudi Poultry Meat Market Include:

• Al-Watania Poultry One of the largest and most vertically integrated poultry producers in the Middle East

• Arabian Agricultural Services Company (ARASCO)

• Almarai Diversified food giant also active in poultry under the Alyoum brand

• Tanmiah Food Company Known for its brand Al-Dabbagh and wide distribution network

• Al-Fakieh Poultry Farms

• Radwa Food Production Company

• Tyson Foods (through partnerships)

These companies are focusing on scaling production, improving cold chain logistics, and expanding product portfolios to tap into new consumer segments.

E-Commerce and Modern Retail Strengthen Distribution

Saudi Arabia's retail sector is witnessing a digital transformation, with online grocery platforms and hypermarkets playing a growing role in poultry distribution. Consumers now prefer buying chicken cuts, marinated products, and frozen poultry online due to convenience, hygiene concerns, and attractive deals.

Platforms like Carrefour, Danube Online, Lulu Hypermarket, and Nana Direct offer a wide range of poultry products with home delivery services. This multichannel retail evolution is increasing access, especially in smaller cities and towns.

Challenges and Sustainability Initiatives

While the outlook is positive, the Saudi poultry industry faces challenges such as:

• High dependence on imported soy and corn for feed

• Water scarcity and environmental impact of intensive farming

• Biosecurity risks and need for disease management systems

• Competition from low-cost imports

To address these, companies and regulators are investing in sustainable farming practices, feed efficiency technologies, and renewable energy usage in poultry operations. Moreover, R&D in alternative protein sources for feed and recycling of poultry waste is being promoted to reduce the environmental footprint.

Future Outlook and Market Opportunities

The Saudi poultry meat market presents several lucrative opportunities in the coming decade, including:

• Expansion into plant-based and hybrid chicken products

• Export potential to neighboring GCC countries

• Tech-driven poultry farming with AI, IoT, and automation

• Health-focused product lines with added nutrients and immunity boosters

• Private-label growth in organized retail chains

As Saudi Arabia continues its journey toward agricultural self-sufficiency and consumer wellness, the poultry meat industry is set to play a central role in achieving food security and economic diversification.

Conclusion

The Saudi Arabia Poultry Meat Market is on a dynamic growth path, fueled by demographic trends, government policy support, evolving consumer preferences, and rising domestic production capabilities. As the Kingdom aims for poultry self-sufficiency and healthier food choices under Vision 2030, stakeholders across the value chain stand to benefit from a thriving and modernized market.

? For detailed forecasts, company profiles, and product-wise insights, access the full report at:
? Saudi Arabia Poultry Meat Market Forecast 20252033 Renub Research

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