stussy

Stussy is a globally recognized streetwear brand that originated in the early 1980s in California. Founded by surfboard shaper Shawn Stüssy, the brand began when he started printing his signature on T-shirts and selling them alongside his custom surfboards. What started as a niche surf label quickly grew into a cultural movement, blending elements of surf, skate, punk, and hip-hop into a distinctive style that helped define modern streetwear.